Today’s topic on the Diane Rehm show is satisficing. The term is a mashup of two words: satisfy + suffice = satisfice. This is how people make decisions. People make a quick choice and stick with what works. The example they discuss is how when you need dry cleaning you don’t sample every option and test which place works best with wool, silk, or linen. The list of how to begin is not exhaustive, it’s simply the first one that you heard of or the one right down the street from where you live.
It reminds me of how when I’m looking for coffee I go to Starbucks. Not because it’s the most glamorous option, but rather in spite of the cost, I get a consistent cup of coffee every time. In my case it’s a pumpkin spice Frappucino. Granted I could have gone someplace else and not have paid six dollars for an exciting jolt of caffeine. I could have gone to a local store and picked up a drink and a pound of beans, as I’ve run out at home. Maybe I’ll do that the next time I satisfice.