I have never been part of a focus group, but I have an idea in my mind of how one would work. In one of my favorite TV shows, 30 Rock, Alec Baldwin’s character leads a focus group asking which new name would be best for The Girly Show wherein Jack Donaghy flashes a carton of hot pizza in front of a group of people, saying,
“If you say you like TGS better, I’ll give you some pizza. Everyone likes pizza.”
And herein lies the focus group: there is a point on the Venn Diagram in which what you want to hear and what they want to know correlates with free food.